Tuesday 20 April 2010

HOW TO INCREASE YOUR CIRCLE OF INFLUENCE OFFLINE

Hi! Everyone,


Before I proceed further, may I be allowed to define the meaning of your circle of influence offline. Your circle of influence refers to the group of people that are in contact with regularly, such as your friends, family, current clients, acquaintances etc. As such, increasing your circle of influence offline can help you to expand your client base. By doing so, you open up more possibilities for your business. You may either meet someone in need of your services, or someone who may refer your services to others.

You may increase your circle of influence offline by joining networking groups, clubs, and other organizations. Introduce yourself to the other members who are also there to network and grow their businesses, too.

Volunteering is also another great opportunity for you to meet new people. So, make use of every opportunity you have to strike a conversation with others. You never know that it may lead you to some brilliant ideas or someone may turn out to be your client, business partner or they may even refer you to others. Alternatively, you may make use of his service, so as to enlarge your circle.

Whenever you meet someone new, smile and politely introduce yourself. Try to strike a conversation and find out what you both have in common. If both of you are standing in line to pick up your children from school, ask about what class their child is in. If you are at the video store and someone picks up a copy of your favorite movie, tell them how much you loved it.

You need to break the barrier of communication with the stranger. If you are able to have a quick, friendly conversation with them, the chances that both of you will recognize each other the next time you meet and say “hello”, is much greater. After a while, both of you will feel comfortable to talk about business.

If you find that they do not need your service currently, then it is no harm for you to ask for a referral. You may phrase it something like, “Please let me know should you ever come across anyone who needs such service." You may be surprised that such a simple statement may open up some business deals. At times, you may be lucky that the company they work for is thinking about sourcing for such a service or someone they know are sourcing for the service you provide for.

Stay friendly and sincere while you are meeting new people. If you keep doing so, you are rest assured that your circle of influence will be widening, so will your client base. Try it out and let us know the outcome.

Wishing you success,

 James Oh

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